This promotional film by Charles and Ray Eames includes a detailed look at the internals of Polaroid’s SX-70 camera, including its lens assembly and the mechanical operation that follows each shutter press. The style, framing and voiceover are all impeccable. (via Pat Dryburgh)
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jeangenie reblogged this from merlin and added:
Beautiful film, and very handy research-wise too, re democratisation of tech and the new aesthetics of the everyday and...
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stringbot reblogged this from merlin and added:
This video made me want a Polaroid SX70 more than any other object in the entire universe. I love having stuff explained...
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Polaroid SX-70 Promotional Film Matthew Buchanan:...spare 10 minutes this is fascinating....
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beforeitdisappears reblogged this from jackcheng and added:
An ode to the SX-70. Mine’s been unloved
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herolawan reblogged this from totes and added:
definitely a wonderful film. i own two of these cameras and over a two week period, i bough all the sx-70 film in...
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If you appreciate Polaroid, art, life, intelligence, or creativity, you’ll find this video immensely entertaining… and...
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brocatus reblogged this from steampoweredmedia and added:
A film by Charles and Ray Eames for Polaroid. Beautiful in a million different ways. I could watch this over and over...
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God this is good. And I still think these things about photography and its ever-shrinking barriers to entry, despite...
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